Co-Buyers

A match-making platform that empowers users to co-buy property by finding aligned, trusted partners. Turning real estate dreams into shared realities.

Challenge

Over the past decade, rising home prices, significantly higher interest rates, and stagnant incomes have made buying property much more challenging. Over twenty years, real home prices increased by about 65% from 2000 to 2020, far surpassing income growth.

Solution

Co-Buyers! We connect people who want to share the cost of ownership—whether it’s a starter home, vacation getaway, or investment property.

Role

Product Designer

Tools

Figma, Whimsical, Loom, Maze

Defining Goals & Vision

To ensure the redesign aligned with both the business objectives and the owner's vision, I initiated a discovery conversation early in the process. I prepared a targeted list of questions that helped guide our discussion around brand identity, user pain points, and functionality needs.

This conversation was crucial for aligning expectations and establishing a clear foundation for the design direction. Here’s what I learned:

Outdated Frustrating to navigate

Pain Points

Focus

Vehicle storage services

Sophisticated, secure, exclusive

Mood

Motto

“Drive Yourself Happy”

Primary Colors: Burgundy & Black

Secondary Color: Yellow

Brand Colors

Requested Additions:

  • Email subscription functionality for users

  • Integration of recent Instagram and Facebook posts

Research

Competitive Analysis

I conducted a competitive analysis to evaluate how luxury car services structure their websites. This analysis focused on key features, strengths, usability gaps, and identified opportunities to differentiate Mosing Motorcars through design and functionality. Additionally, I thoroughly reviewed the existing Mosing Motorcars website to pinpoint specific pain points and areas that could be improved.

Site being redesigned

  • Car details clearly displayed

  • Contact forms easily accessible

  • Informative "Our Story" page

  • No storage facility photos

  • All caps text reduces readability

  • Missing staff photos

  • Forms inconsistently placed

  • Empty News & Events page

  • Team bios with photos

  • Storage page shows facility

  • “Get in Touch” CTA on pages

  • Oversized header blocks content

  • No cars listed for sale

  • No sale alerts available

  • Contact page lacks clarity

  • Storage overview on homepage

  • Transparent pricing displayed upfront

  • Overwhelming dropdown menu options

  • No view all option for motorcycle listings

  • Contact form hard to find

  • Services clearly outlined

  • Membership pricing clearly listed

  • Showroom gallery for preview

  • Minimal About Us content

  • Gallery images too small

  • Only past events listed

  • No event alert signup

Design Phase

Low to Mid-Fidelity Wireframes

The insights gained during the research phase formed the basis for my design decisions, ensuring that the final product was not only visually enhanced but also strategically aligned with the brand and its users.

By beginning with low-fidelity sketches, I was able to explore a variety of ideas and then refine them while developing mid-fidelity wireframes.

During the mid-fidelity phase, I shared multiple design variations with the owner to gather feedback and ensure the visual direction aligned with his expectations.

Ongoing Project!